Three years running digital production for global brands, where the work was less the creative and more the system that let a distributed team deliver it predictably.
Role
Manager, Digital Production · April 2023 – March 2026
Team
Six digital producers, with partner teams in the US, UK, and India
Brands
OLIPOP, the NFL, McDonald's, Walgreens, Marriott, Anheuser-Busch
Systems
Onboarding and compliance, a delay-reducing workflow, and the end-to-end Spaceback production system across US, India and LATAM teams
The intake-to-delivery workflow I designed · redrawn for this page; no client material
What I did
Workflow architecture. Designed the intake-to-delivery workflow for high-volume programs, reducing project delays and making cross-team delivery predictable enough for senior stakeholders to plan against.
Onboarding and compliance. Wrote the onboarding and the compliance checks, so a new producer and a new engineer started from the same expectations instead of learning them by accident.
A new service line, end to end. Built the production system for Spaceback, which turns social posts into paid ads: the path from an account manager's client request through Digital Production to build and client revisions. Rolled it out with the US and India teams, then worked with Epsilon's LATAM teams to stand up their own process, and wrote the pitch material that sold it as an added service to existing and prospective clients.
Executive communication. Translated program requirements into planning frameworks for internal partners and clients, and facilitated strategic planning sessions.
Coaching. Weekly one-on-ones; coached producers through role transitions, including into client-owning roles and into AI-assisted production.
A note on the work. Client creative from this period is under agency and client agreements, so this page shows process rather than deliverables. Examples can be discussed in an interview.
