Leading Teams to
Align, Brand, & Create.

Twelve years leading design, motion, and production at WGN-TV, NewsNation, and Epsilon, the last six directing teams. In 2026 I founded RecLet, a writing and audio studio for iOS, Android, and web, and built it by directing AI coding agents the way I direct a design team.

12 yrsin broadcast and agency creative, the last six leading teams
8show brands for a national news network's build-out
4,000+graphics for one weekly comedy show
80+RecLet releases built in six months

How I work

Story theory, then the system that ships it.

Every creative decision is a story decision: what a brand promises, which line of copy earns the click, which segment opens the show, even the palette, because a product built to calm someone cannot be red. Read the story right and the brand, the marketing, and the design stop arguing with each other. It is why RecLet is called RecLet, from Your Records & Letters. Your Stories.

Then I build the thing the team ships through: templates, standards, onboarding, review gates, and the documentation that makes them stick. It worked for eight designers at a news network, for producers across the US, UK, and India, and in 2026 for a team of AI coding agents.

More about me

What people say

Adam became such a valued part of our design team. Adaptable, technically skilled, and an incredible problem solver. I couldn't imagine managing a national news design team during a pandemic without Adam.NaShantá Fletcher, NewsNation / WGN-TV
Adam's attention to detail, speed under pressure, and technical mastery made him one of my go-to designers. He consistently delivered thousands of assets with accuracy and a positive attitude.Bernard Ong, former Art Director, WGN-TV

Hiring for brand, creative operations, or product marketing?

I'm open to remote director-level roles. The resume is one click; a conversation is one email.